Filtering by Category: Tech

Let's Get Social: Schedules

Werk.  Werk. Werk.

First, go download Later and Planoly.  Then let's talk...

Everywhere you look, people are preaching social media schedules.  I bet that really helps people in their success and it sounds like a totally reasonable plan.  I wish I could tell you I am one of those people with their shit together, but I am not.

It probably seems weird to them that I would be sharing with you two apps that help with keeping an Instagram schedule, but there is a method to my madness here...  I promise.  

  1. I believe if you are dedicated and/or managing multiple social accounts then this is absolutely necessary for your sanity.  
  2. Sometimes I do have my shit together and I like that these apps allow me to preview what my feed will look like should I upload the pics in my 'drafts'.  

I'm sure you've heard this before, but I'll say it again - consistency is everything.  Not just in your voice, but visually as well.  I'm never going to have an all white feed because I have gray counter tops and dark hardwood floors, but I like there to be consistency in my look.  Loading my photos into these apps lets me see how this new photo could fit into my feed without actually posting it.


What's the difference in these apps?  Generally speaking they both do the same thing, but I personally use Planoly because they have a website platform, which allows me to load my "real photos" more easily than texting them to myself.  It does cost a little bit of $, but the solo fee is less than a venti frappaccino with an extra shot.  And after popping over to their site, I realize they have a free option if you're not posting more than 30 pics a month.  Check them both and decide what frosts your cupcake.

The thing that I think Later really has going for them is their newsletter!  I know you're thinking FUCK NO, not another email, but this is the one newsletter I actually read.  Not every day, but I read at least one article from them every week.  They share Instagram news, offer step-by-step tutorials and marketing/campaign brand stories.  All interesting to a social media hussy like myself.  Let me highlight for you the last few items I actually CLICKED ON AND THEN READ:

Now go forth, check these out.  If you take nothing away from this, just sign up for the Later newsletter.  Let me know what you think and if you have any InstaTips (can I make that a thing?) for me I would love to hear it.

Let's Get Social: Hilary Rushford

One of the most important things we do in our adult life is the same thing we did in our early life: education.  I know I was eager to get the eff outta college, but now that I'm continuing my education in areas that truly interest me, it doesn't seem so awful.  Education is important whether you're building your craft or staying relevant in your career.  Many jobs require continuing education because this crazy world is changing so quickly and often it's vital to what we do.  Especially when it comes to the world of social media.  

Screenshots from @hilaryrushford's Instagram Stories.  It's hard to catch a "good photo" while someone is talking - forgive me Hilary!

Screenshots from @hilaryrushford's Instagram Stories.  It's hard to catch a "good photo" while someone is talking - forgive me Hilary!

A quick search tells me that social media has been around for barely two decades and already there are plenty of dead platforms left behind in it's wake... Vine, Periscope, Google+, this is why you've got to continue educating yourself!  The options are endless thanks to the lovely Internet.  Some, like my coworker, can't even decide what to have for lunch, would argue that's a downside.  The good thing is that there is someone for everyone.  The Kurt Russell to your Goldie Hawn.  Over the last couple years I've watched a lot of webinars, some free, some paid and it's hard to sit through a class when you can't stand the sound of someone's voice or your belief system is polar opposite.

This post has grown to be longer than most attention spans (140 characters, amiright?) so what I want to tell you is that Hilary Rushford with Dean Street Society is the teacher I've found most effective and inspiring.  She's incredibly easy to listen to, she's "real", fun, confident and something that's important to me - she's not super mushy gushy.  She offers free webinars throughout the year, if you follow her on Instagram you'll easily see when those are, and those should give you a pretty good indication as to whether you'd like to hear/see more.  You don't want to fork over your hard earned monies on someone that puts you to sleep.  

Screenshot from Hilary's Instagram with Intention semnar.

Screenshot from Hilary's Instagram with Intention semnar.

When you're shopping different webinars, conferences and classes here is my advice:

  1. Research:  Find out who you're going to spend your precious free time with and who you may be giving your money to.  Peruse their website, Instagram and Facebook.  This should give you a good idea of who they are.
  2. Materials:  Find out about the materials that come with the teachings.  How long do you have access to their online videos or classes.   Lifetime access is ideal, especially if they continue to update their programs.  I like to go at my own pace so classes that expire in six weeks aren't realistic.
  3. Closed Facebook Group:  A great way to build a community with the other students, people in the same boat as you.  Most of the time these groups continue on long past the class has ended.
  4. Free:  Free doesn't mean a lack of quality.  Some people are out there sharing their passions because that's what makes them happy and you get to reap the benefits. For example, this blog is free! 

Again, if there's something or someone out there that you can't live without - please share below.  

Let's Get Social: Part One


Social media is something that I fell in love with immediately when it came on the scene.  The reasons why have changed over the years... First it was all about customizing my music, adjusting my top eight and stalking people on MySpace.  Now I use it as a type of online diary, mixed with a virtual cookbook and a place to connect with likeminded, awesome individuals.

People often ask me, "how do you have such a pretty Instagram, how do you take such great photos, what apps should I be using."  Recently the girl who does my Botox (yes, I get Botox. I want to be frozen in time) asked me one of these questions and I promised to email her some information.  A few weeks later I took about an hour or so to pull from my mental library and send her a thorough list of "must haves".  Then I shared it with two girl friends running their own businesses and few weeks later with a fellow blogger.  A light bulb finally went off and I thought, I should share my insights with all of you - on the blog!

For part one I'm showing a quick look at the tools I use, but there is something for everyone on this list.  If you read this and think there is something I am missing please make sure to give me the heads up in the comments below.

HILARY RUSHFORD  This girl does Instagram classes periodically and I find her very easy to watch.  I also find her methods practical and relatable.  I definitely think it's money well spent. You have lifetime access to her videos, including access after she updates content.  She also talks a lot about social media as a business with her own personal perspective and success stories.

LATER  This is an app, but I actually use the platform for the newsletters.  It's one of the few I actually read!  The information provided about Instagram, and it's ever changing ways, is always up-to-date.  Plus they interview businesses and bloggers who are using their app successfully. You can use the app to set up posts for later (hence the name).  Instagram doesn't allow you to push content from an outside app, but you can set it up with your caption and set a reminder. When the reminder goes off it copies the text, opens Instagram and allows you to paste and post. Makes posting on the go easier.  There are other paid apps for this, but this one is free.

PLANOLY  Speaking of paid apps.  This one is worth the money because you can also access your Insta feed on your computer, which can be nice if you don't work exclusively from your mobile phone. They also just did an upgrade that allows you to set-up stories to post for a later time.  Watch their video.

A COLOR STORY  I've got a million photo editing apps on my phone, but I've stopped using ALL, but this one.  I even paid for the additional bonus packs.  That's how much I believe in this app.

SKILLSHARE  I'm obsessed with this site.  So much creativity waiting to be shared in all different avenues.  They literally have classes about e-v-e-r-y-t-h-i-n-g, even Instagram!  Take a look and sign up. the classes are usually pretty inexpensive and you can go at your own pace.  Plus, new classes are being added all the time.

iPOD TRIPOD  Totally worth the $12.99 and will really help your videos.  I clip mine onto my kitchen cabinet and take long overhead videos of my baking process.




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