One of the most important things we do in our adult life is the same thing we did in our early life: education. I know I was eager to get the eff outta college, but now that I'm continuing my education in areas that truly interest me, it doesn't seem so awful. Education is important whether you're building your craft or staying relevant in your career. Many jobs require continuing education because this crazy world is changing so quickly and often it's vital to what we do. Especially when it comes to the world of social media.
A quick search tells me that social media has been around for barely two decades and already there are plenty of dead platforms left behind in it's wake... Vine, Periscope, Google+, this is why you've got to continue educating yourself! The options are endless thanks to the lovely Internet. Some, like my coworker, can't even decide what to have for lunch, would argue that's a downside. The good thing is that there is someone for everyone. The Kurt Russell to your Goldie Hawn. Over the last couple years I've watched a lot of webinars, some free, some paid and it's hard to sit through a class when you can't stand the sound of someone's voice or your belief system is polar opposite.
This post has grown to be longer than most attention spans (140 characters, amiright?) so what I want to tell you is that Hilary Rushford with Dean Street Society is the teacher I've found most effective and inspiring. She's incredibly easy to listen to, she's "real", fun, confident and something that's important to me - she's not super mushy gushy. She offers free webinars throughout the year, if you follow her on Instagram you'll easily see when those are, and those should give you a pretty good indication as to whether you'd like to hear/see more. You don't want to fork over your hard earned monies on someone that puts you to sleep.
When you're shopping different webinars, conferences and classes here is my advice:
- Research: Find out who you're going to spend your precious free time with and who you may be giving your money to. Peruse their website, Instagram and Facebook. This should give you a good idea of who they are.
- Materials: Find out about the materials that come with the teachings. How long do you have access to their online videos or classes. Lifetime access is ideal, especially if they continue to update their programs. I like to go at my own pace so classes that expire in six weeks aren't realistic.
- Closed Facebook Group: A great way to build a community with the other students, people in the same boat as you. Most of the time these groups continue on long past the class has ended.
- Free: Free doesn't mean a lack of quality. Some people are out there sharing their passions because that's what makes them happy and you get to reap the benefits. For example, this blog is free!
Again, if there's something or someone out there that you can't live without - please share below.